Problem Statement
46% of Gen Zs
and
47% of Millennials
live paycheck to paycheck and worry they won’t be able to cover their expenses.
They experience anxiety about their cost of living, desire financial guidance and education, and need flexible planning that adapts to their lifestyle and needs.
Target Audience Initial Assessment
Through extensive secondary research on the financial habits and lifestyles of Gen Z and Millennials we found:
Our Target Audience Are
Ages 18 to 38
And are users that are entering a new chapter of life who are seeking a hands-on, customizable experience for managing their finances.
Project Name
Bluprint
Role
UX Research Lead
UX Design Lead
Focus
UX/UI Design
UX Research
Time Frame
10 weeks
Competitive Analysis
To better understand the players on the field, we conducted a competitive analysis where we highlighted and compared the main features of the financial planning apps.
Survey and Interview Analysis
The survey and interview responses indicate that Gen Z and young Millennials are the main audience.
Gen Z and Millennials...
I feel fulfilled through professional success and goal-oriented environments.
How Might We
How might we build personalized systems to decrease anxiety and cultivate a confident relationship with money so that our users manage their finances comprehensively and are prepared for future expectations?
Persona
Card Sorting Format
For a better organization of features, categories, and subcategories, we conducted a hybrid card sorting. Participants were allowed to categorize features under given categories, create new categories, and create and duplicate features.
Bluprint | Behind the Name
We see ourselves as the financial architects of our users. Like blueprints, we are here to adjust to your needs and lifestyle. More importantly, we meet you where you’re at every turn in life. We get that life changes, so we’re here to provide you with the tools to manage your financial reality and future through our personalized design system that will leave you feeling confident.
Bluprint's Personality
Extroverted
Enthusiastic
Upbeat
Friendly
Sensing
Stable
Dependable
Values Security
Thinking
Honest
Straightforward
Diligent
Judging
Thorough
Resolves Conflict
Values Order
Branding Guidelines
Color Psychology
User Testing
As the last step of the user testing exercise, we asked our participants to conduct a SUS survey, where we got
70,6%
The System Usability Scale (SUS) consists of a 10 item questionnaire with five response options for respondents; from Strongly agree to Strongly disagree. It allows us to evaluate a wide variety of products and services, while giving a global view of subjective assessments of usability.
Bluprint's First Impression
I can ask dumb questions and feel assured that I am safe and secure.
I feel like they’re making decisions as if my money is their money.
I don’t just want to be rich; I want to be financially literate.
