Project Name

Protect.me

Focus

UX/UI Design
UX Research

Time Frame

10 weeks

Role

UI Lead
UX Lead

Problem Statement

In 2021, only half of the people in the United States felt truly secure in their own states. A significant 40% of Americans were worried about the possibility of property crimes impacting their lives. These concerns are especially strong among women, younger individuals, and parents who have children at home.

Even though these fears are quite common, it's surprising that there is no a technology-based solution that can offer a complete sense of safety at home and on-the-go.

50%

of Americans felt safe in their state in 2021.

4

10

Americans worried that property crime will happen to them.

Target Audience

Women, younger Americans, and those with kids at home express higher levels of crime concern than other demographic groups.

Survey and Interview Analysis

Using survey and interview data, I discovered that having a home security system makes people feel secure.

Believe a home security system is a must-have in today’s world.

78%

65%

Believe that a home security system makes them feel safe.

We Like to Keep Things Under Control

I want to keep an eye on things.

I like to be able to check who is knocking at my door while sitting on the couch.

I like that I can rewind recordings and check what or who was captured on camera.

I Want It To Be Smart

I would like to have a specific “Ding” for a specific type of motion.

I want my system to recognize people’s motion from animals and fallen leaves.

My phone and watch should yell if someone in the house.

Branding Elements

Color Psychology

Although the colors I used appear beautiful, they convey a message that perfectly matches the character and main purpose of the app.

Trust

Security

Confidence

Royalty

Peaceful

Quality

Caring

Respect

Sensitivity

Logo Development

While developing a logo I used the keywords describing the character of the app: protection, care, and safe.

Storyboards

I developed the six-scene storyboards to gain a better understanding of the user and the platform's features.

User Testing

To enhance the quality of the platform I conducted User Testing where I gained a lot of positive feedback as well as suggestions of how to improve the usability.